The company operates in the fields of real estate Investment, real estate development and marketing, buying, selling, renting, and owning land with the aim of subdividing, planning, providing facilities, and preparing them for construction, or selling them as they are, or after establishing facilities on them. This includes constructing residential, commercial, administrative, and recreational buildings and units for ownership, renting, managing, or utilizing them for its own account or for others.

In particular, the company manages, markets, and operates 42 Feddans in the New Administrative Capital located east of Nasr City - New Cairo, on the plot of land designated for Misr Insurance Holding Group.