The company engages in real estate investment in new cities, urban communities, remote areas, and regions outside the ancient valley. This includes the establishment, operation, and management of various real estate projects, such as residential, administrative, commercial, tourism, hotel, and tourist camp projects, as well as complementary or related activities encompassing service, entertainment, sports, commercial, and cultural aspects. The company also handles the tourism marketing for hotels, hotel apartments, and tourist villages.

Additionally, it involves the establishment and operation of yacht marinas, golf courses, and diving centers, as well as the development of urban areas. The company is also involved in the buying and selling of all types of land for its activities. This encompasses the planning and development of urban areas, equipping them with all necessary facilities and services.