Strategic Partnership Between Misr Life Insurance and Al Ahly SC to Strengthen Insurance Protection and Financial Inclusion

In a move that reflects Misr Insurance Holding Company’s commitment to building impactful national partnerships and maximizing value across its subsidiaries, we are proud to announce that Misr Life Insurance, one of the Group’s subsidiaries, has signed a strategic partnership agreement with Al Ahly Sporting Club for a period of four seasons.

The partnership encompasses joint marketing initiatives, collaboration with Al Ahly’s Community Development Foundation, and sponsorship of the club’s television channel, opening new horizons for raising insurance awareness and expanding access to financial protection.

Under the agreement, Misr Life Insurance will offer its insurance solutions to the club’s members, players, and employees, while providing insurance coverage for players across various sporting disciplines, as well as the club’s employees, throughout the term of the agreement.

The partnership also includes:

• Establishing dedicated service outlets across the club’s four branches: Gezira, Nasr City, New Cairo, and Sheikh Zayed.
• Leveraging the club’s digital platforms to enhance communication and expand outreach to its members and fans.
• Organizing awareness and promotional activities, while providing interactive engagement opportunities for club members.
• Strengthening cooperation in community development through Al Ahly’s Community Development Foundation.

This partnership builds on the longstanding relationship between the two prestigious institutions and represents a model of integration between the non-banking financial sector and the sports industry.

It further reflects a shared commitment to creating mutual value, delivering insurance solutions that are more accessible and tailored to the needs of the community, and expanding the reach of financial protection over the next four years.